Made to stick : why some ideas survive and others die /

Made to stick : why some ideas survive and others die /

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Bibliographic Details
Main Author: Heath, Chip
Corporate Authors: Ford Library E-Book Collection, EBSCOhost
Other Authors: Heath, Dan, 1973-
Format: Book
Language:English
Published: New York : Random House, c2007
New York : [2007]
Subjects:
Contagion (Social psychology)
Context effects (Psychology)
Social psychology
Electronic books

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