The psychology of entertainment media : blurring the lines between entertainment and persuasion /
Shrum (marketing, U. of Texas at San Antonio) assembles 12 essays that examine how entertainment media (including video and other digital games in this edition) affects its viewers, in both intended and unintended ways, and the psychological processes that underlie these effects, with a focus on per...
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Bibliographic Details
| Other Authors: |
Shrum, L. J |
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| Format: | Book
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| Language: | English |
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| Published: |
New York :
Routledge,
2012
New York :
[2012], ©2012
New York :
c2012
New York :
2012
|
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| Edition: | 2nd ed |
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| Subjects: |
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