Total global strategy II : updated for the internet and service era /

Written by the subject's leading academic authority on global strategy, George S. Yip, this edition of "Total Global Strategy II" addresses the most challenging task faced by multinational companies: how to deal with globalization and the resulting need for globally integrated strate...

Full description

Bibliographic Details
Main Author:	Yip, George S
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : Prentice Hall, [2003], ©2003 Upper Saddle River, N.J. : c2003 Upper Saddle River, N.J. : ©2003 Upper Saddle River, N.J. : [2003]
Subjects:	Electronic commerce International business enterprises > Management Service industries Strategic planning Commerce électronique Entreprises multinationales > Gestion Planification stratégique Services (Industrie) Internationale Wettbewerbsfähigkeit Internationalisierung Marketingstrategie Multinationales Unternehmen Strategisches Management Unternehmen Internationale ondernemingen Strategisch management

Internet

Massachusetts Institute of Technology

Holdings details from Massachusetts Institute of Technology
Call Number:	HD62.4.Y565 2003

Johns Hopkins University

Holdings details from Johns Hopkins University
Call Number:	HD62.5 .Y56 2003

Harvard University

Holdings details from Harvard University
Call Number:	HD62.4 .Y565 2003

Duke University

Holdings details from Duke University
Call Number:	HD62.4 .Y565 2003

Dartmouth College

Holdings details from Dartmouth College
Call Number:	HD62.4 .Y565 2003

Cornell University

Holdings details from Cornell University
Call Number:	HD62.4 .Y565 2003

Columbia University

Holdings details from Columbia University
Call Number:	HD62.4 .Y565 2003

University of Pennsylvania

Holdings details from University of Pennsylvania
Call Number:	HD62.4 .Y565 2003