Methods in consumer research

Methods in consumer research Volume 2, Alternative approaches and special applications /

"Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts con...

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Bibliographic Details
Other Authors: Ares, Gaston (Editor), Varela, Paula (Editor)
Format: Book
Language:English
Published: Duxford, United Kingdom : Woodhead Publishing, [2018]
Series:Woodhead Publishing in food science, technology, and nutrition
Subjects:
Consumer behavior
Consumers > Research
BUSINESS & ECONOMICS > Industrial Management
BUSINESS & ECONOMICS > Management Science
BUSINESS & ECONOMICS > Management
BUSINESS & ECONOMICS > Organizational Behavior
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Stanford University

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