The NIKE TV Commercial

Every aspect of a NIKE ad is dissected to reveal the extraordinary path of the making of a TV commercial. Here the creative director of the advertising agency explains the thinking behind the commercial outlining the original brief and analysing the strategy used to achieve the effect they wanted. T...

Full description

Bibliographic Details
Corporate Author: Bloomsbury Press
Format: Unknown
Language:English
Published: South Melbourne: AFTRS 1999.
Series:Advertising and TV commercial production series
Subjects:

Internet

This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.