Principles of strategic communication /
"Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces s...
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Bibliographic Details
| Main Authors: |
Holtzhausen, Derina Rhoda
(Author),
Fullerton, Jami A., 1963-
(Author),
Lewis, Bobbi Kay, 1970-
(Author),
Shipka, Danny, 1967-
(Author) |
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| Format: | Book
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| Language: | English |
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| Published: |
New York :
Routledge,
2021
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| Subjects: |
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