Airline marketing and management /
Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written i...
Full description
Bibliographic Details
| Main Author: |
Shaw, Stephen, 1950- |
|---|
| Format: | Book
|
|---|
| Language: | English |
|---|
| Published: |
Burlington, Vt. :
Ashgate,
2011
|
|---|
| Edition: | 7th ed |
|---|
| Subjects: |
|
|---|