Structural and situational effects on mothers' responses to children's purchase requests /

Structural and situational effects on mothers' responses to children's purchase requests /

Bibliographic Details
Main Author: Popper, Edward T
Corporate Author: Harvard University Graduate School of Business Administration
Format: Thesis Book
Language:English
Published: [Boston] : Graduate School of Business Administration, George F. Baker Foundation, Harvard University, 1978
Subjects:
Consumers' preferences
Young consumers
Academic Dissertation
Academic theses
Thèses et écrits académiques

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Harvard University

Holdings details from Harvard University
Call Number: ISIL:US-MH

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