The great equalizer? : consumer choice behavior at Internet shopbots /
(cont.) We also find that consumers use brand as a proxy for a retailer's credibility with regard to non-contractible aspects of the product bundle such as shipping time. In each case our models accurately predict consumer behavior out of sample, suggesting that our analyses effectively capture...
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| Corporate Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
[Cambridge, Mass.] :
MIT Sloan School of Management,
[2001]
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| Series: | Working paper (Sloan School of Management) ;
4208 eBusiness@MIT working paper ; 137 |
| Subjects: |
Internet
This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.Massachusetts Institute of Technology
| Call Number: |
HD28.M414 no.4208-01 |
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