Kids and branding in a digital world /
As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. This book shows how children become engaged with brands and understand what they mean, and how their relationship with brands changes over...
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| Format: | Book |
| Language: | English |
| Published: |
Manchester :
Manchester University Press,
2016
Manchester : 2016 |
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