Kids and branding in a digital world /

As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. This book shows how children become engaged with brands and understand what they mean, and how their relationship with brands changes over...

Full description

Bibliographic Details
Main Author:	Gunter, Barrie (Author, http://id.loc.gov/vocabulary/relators/aut)
Format:	Book
Language:	English
Published:	Manchester : Manchester University Press, 2016 Manchester : 2016
Subjects:	Brand name products Branding (Marketing) Child consumers Internet advertising and children Mass media and children Konsumentenverhalten Zielgruppe Kinder Markenartikel Digitale Medien Kind Marke Medienpädagogik Werbung

Internet

Stanford University

Holdings details from Stanford University
Call Number:	HD69 .B7 G86 2016

Harvard University

Holdings details from Harvard University
Call Number:	HD69.B7 G86 2016

Cornell University

Holdings details from Cornell University
Call Number:	HD69.B7 G86 2016

Princeton University

Holdings details from Princeton University
Call Number:	HD69.B7 G86 2016

Columbia University

Holdings details from Columbia University
Call Number:	HD69.B7 G86 2016g

University of Pennsylvania

Holdings details from University of Pennsylvania
Call Number:	HD69.B7 G86 2016