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|a Payne, Mark,
|e author
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|a How to kill a unicorn :
|b how the world's hottest innovation factory builds bold ideas that make it to market /
|c Mark Payne
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|a First edition
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1 |
|a New York :
|b Crown Business,
|c [2014]
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|c ©2014
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|a 1 online resource (289 pages)
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|a Description based on print version record
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|a License restrictions may limit access
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|a The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining "magic" with money to bring to market unique products and ideas that will transform a company's business and growth
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|a Text in English
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|a Description based on print version record
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|a Creative ability in business
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|a Marketing
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|a New products
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