Using grounded theory to explore employees' brand-oriented behaviors /
The purpose of this case study is to provide practical insights in to conducting a grounded theory study, addressing rationale, practice, and challenges. When a phenomenon is relatively unexplored one of the best-suited approaches one can adopt is grounded theory. In this particular case, the resear...
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| Format: | Book |
| Language: | English |
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London :
SAGE Publications Ltd,
2019
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| Series: | SAGE Research Methods Cases.
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| Subjects: |