The undermining of beliefs in the autonomy and rationality of consumers /

The undermining of beliefs in the autonomy and rationality of consumers /

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Bibliographic Details
Main Author: O'Shaughnessy, John
Other Authors: O'Shaughnessy, Nicholas J., 1954-
Format: Book
Language:English
Published: London ; New York : Routledge, 2008
Series:Routledge interpretive marketing research series ; 6
Subjects:
Consumer behavior
Consumers > Research
Consumers' preferences
Marketing > Psychological aspects
Consommateurs > Comportement
Consommateurs > Préférences
Consommateurs > Recherche
Marketing > Aspect psychologique

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Columbia University

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Call Number: EBOOKS

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