Riding the waves of culture : understanding cultural diversity in global business /

As U.S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, socio-political system, and cultural system. This book eases this transitory process, showing the emerging breed of...

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Bibliographic Details
Main Author:	Trompenaars, Alfons
Other Authors:	Hampden-Turner, Charles
Format:	Book
Language:	English
Published:	New York : McGraw Hill, [1998], ©1998 New York : c1998 New York : [1998]
Edition:	2nd ed
Subjects:	Comparative management Corporate culture > Cross-cultural studies Intercultural communication Management > Cross-cultural studies Social values > Cross-cultural studies Culture d'entreprise > Études transculturelles Gestion comparée Gestion d'entreprise > Études transculturelles Gestion interculturelle Valeurs sociales > Études transculturelles Management Social values Cross-cultural studies

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