The green bundle : pairing the market with the planet /

"The market for green products has expanded rapidly over the last decade, but most consumers need something more to motivate their purchases. Magali A. Delmas and David Colgan offer some of the best and most effective communication techniques for pushing consumers to see the total package in gr...

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Bibliographic Details
Main Authors:	Delmas, Magali A (Author), Delmas, Magali A. (Author), Colgan, David, 1979- (Author)
Format:	Book
Language:	English
Published:	Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2018]
Subjects:	Consumer behavior > Environmental aspects Green marketing > ^A1092181 Green marketing Green products > ^A1095673 Green products BUSINESS & ECONOMICS / Consumer Behavior BUSINESS & ECONOMICS > Consumer Behavior Consumer behavior Marketing Umweltbewusstsein Verbraucherverhalten

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