Descriptive analytics : passive data collection
Raghu Iyengar, Professor of Marketing at Wharton University, discusses passive data collection for market research including, point of sales or scanner data
| Other Authors: | |
|---|---|
| Format: | Unknown |
| Language: | English |
| Published: |
[Place of publication not identified] :
Wharton,
2016
|
| Series: | Customer Analytics ;
6 |
| Subjects: |