Entrepreneurial marketing : beyond professionalism to creativity, leadership, and sustainability /
In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing, " professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sect...
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Bibliographic Details
| Main Authors: |
Kotler, Philip
(Author),
Hooi, Den Huan
(Author),
Kartajaya, Hermawan, 1947-
(Author),
Mussry, Jacky
(Author) |
|---|
| Other Authors: |
Martin, Eric (Actor)
(Narrator) |
|---|
| Format: | Audio
Book
|
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| Language: | English |
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| Published: |
[Place of publication not identified] :
Ascent Audio,
2023
|
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| Edition: | [First edition] |
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| Subjects: |
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