Social marketing : global perspectives, strategies and effects on consumer behavior /

Social marketing : global perspectives, strategies and effects on consumer behavior /

Bibliographic Details
Other Authors: Evans, W. Douglas (Editor)
Format: Book
Language:English
Published: New York : Nova Science Publishers, Inc., [2015]
Series:Marketing and operations management research
Subjects:
Consumer behavior
Marketing > Social aspects
Social marketing
BUSINESS & ECONOMICS > Industrial Management
BUSINESS & ECONOMICS > Management Science
BUSINESS & ECONOMICS > Management
BUSINESS & ECONOMICS > Organizational Behavior

Internet

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Stanford University

Holdings details from Stanford University
Call Number: ISIL:US-CST

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