The crisis at Encyclop?dia Britannica /
The leading encyclopaedia in the English language, Encyclop?dia Britannica, lost half of its sales and revenues in the mid-1990s. The organization had to be sold to a new owner in 1996. The student is invited to consider why this happened focusing on the sales organization at Encyclop?dia Britannica...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Kellogg School of Management,
2006
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| Series: | SAGE Knowledge Cases.
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| Subjects: |