Handbook of cross-cultural marketing /
Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-C...
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| Format: | Book |
| Language: | English |
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New York :
Routledge,
2013
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Internet
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EBOOKS |
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