Countering Brandjacking in the Digital Age : ... and Other Hidden Risks to Your Brand /

Countering Brandjacking in the Digital Age : ... and Other Hidden Risks to Your Brand /

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The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of their brands, it simultaneously makes those brands mo...

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Bibliographic Details
Main Authors: Hofman, Christopher (Author, http://id.loc.gov/vocabulary/relators/aut), Keates, Simeon (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Format: Book
Language:English
Published: London : Springer London : Imprint: Springer, 2013
Edition:First edition 2013
Series:Computer Science (Springer-11645)
SpringerBriefs in computer science
Subjects:
Computers
Electronic commerce
Law and legislation
Legal Aspects of Computing
e-Commerce/e-business

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