Breakthrough food production innovation through emotions research /
More than 95% of all consumer product launched in the packaged goods sector fail to achieve their goals for success. Breakthrough Food Product Innovation Through Emotions Research gives a clear answer for innovation teams seeking to increase product success rates by breaking through the clutter in...
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| Format: | Electronic Book |
| Language: | English |
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Amsterdam ; Boston :
Elsevier/Academic Press,
2011
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