Advertising and promotion : an integrated marketing communications perspective /
| Main Authors: | , |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill,
c2004
Boston, Mass. : 2004 Boston : [2004] |
| Edition: | 6th ed |
| Series: | The McGraw-Hill/Irwin series in marketing
McGraw-Hill/Irwin series in marketing |
| Subjects: |