The use of consumer games for studying consumer perception of food chain prices through advertisements

The use of consumer games for studying consumer perception of food chain prices through advertisements

Bibliographic Details
Main Author: Poole, David Clyde
Format: Thesis Book
Language:English
Subjects:
Marketing > Penn theses
Penn theses > Marketing

Internet

University of Pennsylvania

Holdings details from University of Pennsylvania
Call Number: 378.748 POA1964.90
Thesis 385 P785

Similar Items