Sensory marketing : theoretical and empirical grounds /
Preface -- History of consumer marketing -- The marketing dynamics -- Sensory marketing -- The brain and the five senses -- The sense of sight -- The sense of sound -- The sense of smell -- The sense of touch -- The sense of taste -- Multi-sensory brand experience -- Sensory marketing in the future...
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge, Taylor & Francis Group,
2015
New York, NY : Routledge, Taylor & Francis, 2015 New York, NY : 2015 |
| Edition: | First Edition |
| Series: | Routledge interpretive marketing research series ;
21 |
| Subjects: |