Advertising management /
The book explores the core concepts of advertising through practical applications, taken particularly from the Indian business environment. It covers theoretical foundations of advertising, brand building through advertising, campaign execution and agency relationships, and the use of marketing rese...
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| Format: | Book |
| Language: | English |
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New Delhi, India :
Oxford University Press,
2012
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| Edition: | 2nd ed |
| Series: | Oxford higher education
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