Advertising age handbook of advertising /
Writing in a friendly, engaging style, authors Herschell Gordon Lewis and Carol Nelson cover every facet of a modern advertising campaign with authority, including determining the objectives of your ad campaign; planning and strategizing your approach; Allocating the appropriate budget in order to g...
Full description
Bibliographic Details
| Main Authors: |
Lewis, Herschell Gordon, 1926-,
Lewis, Herschell Gordon, 1926-2016 |
|---|
| Other Authors: |
Nelson, Carol, 1953- |
|---|
| Format: | Book
|
|---|
| Language: | English |
|---|
| Published: |
Lincolnwood, Ill. :
NTC Business Books,
1999
Lincolnwood, Ill. :
c1999
Lincolnwood, Ill. :
1999
|
|---|
| Subjects: |
|
|---|