Services marketing : concepts, strategies & cases /
"Services Marketing: Concepts, Strategies, and Cases, 3e offers a managerial perspective of services marketing and examines its use as a competitive strategy. This edition also emphasizes the growing importance of B2B, technology, and global issues. Briefer than competing textbooks, this text i...
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| Format: | Book |
| Language: | English |
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Mason, OH :
Thomson /South-Western,
©2006
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| Edition: | 3rd ed |
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