The psychology of consumer profiling in a digital age /
Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands, why...
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| Format: | Book |
| Language: | English |
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New York :
Routledge,
2016
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| Series: | Routledge studies in marketing ;
2 |
| Subjects: |
Internet
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EBOOKS |
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