Wm. Wrigley Jr. Company sales and display materials,

Wm. Wrigley Jr. Company sales and display materials,

Collection includes designs for chewing gum and candy display cases and fixtures; and interview with Philip K. Wrigley; photographs of point-of-sale, shop floor, checkout counter, and storefront window merchandise displays; speeches and instruction guides for sales personnel; and other materials. Ph...

Full description

Bibliographic Details
Corporate Authors: Wm. Wrigley Jr. Company (Creator), John W. Hartman Center for Sales, Advertising & Marketing History
Format: Kit
Language:English
Subjects:
Wrigley, Philip K > (Philip Knight), > 1894-1977.
G.C. Murphy
McCrory Corporation
S.H. Kress & Co
Wm. Wrigley Jr. Company
Advertising > United States > History
Advertising, Point-of-sale
Chewing gum industry
Chewing gum > United States > History
Display of merchandise
Marketing > United States > History
Merchandising
Selling
Show windows
Supermarkets > Checkout counters
Show-windows
Chicago (Ill.)
Black-and-white photographs

Internet

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Duke University

Holdings details from Duke University
Call Number: Library Service Center
Oversize MS Box B:21

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