A case-study analysis of NCAA Division I Women's basketball tournament broadcasts : educational or commercial activity? /
Over the past few years the National Collegiate Athletic Association (NCAA) Division I women's basketball tournament has drawn larger crowds, generated increased television ratings, and attracted higher levels of advertising spending. Division I women's basketball is now viewed as the wome...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Human Kinetics, Inc.,
2008
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| Series: | SAGE Knowledge Cases.
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| Subjects: |