The primacy of the idea itself as a predictor of new product success /
| Main Author: | |
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| Corporate Author: | |
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
1999
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| Series: | Report (Marketing Science Institute) ;
no. 99-110 |
| Subjects: |