Services marketing and management /

Services marketing and management /

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Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of...

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Bibliographic Details
Main Author: Gilmore, Audrey
Format: Book
Language:English
Published: London ; Thousand Oaks, Calif. : Sage Publications, 2003
Subjects:
Service industries > Management
Service industries > Marketing
Services (Industrie) > Gestion
Services (Industrie) > Marketing
BUSINESS & ECONOMICS > Distribution
BUSINESS & ECONOMICS > Marketing > General
Dienstleistung
Dienstleistungsbetrieb
Management
Marketing
Dienstverlening
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Stanford University

Holdings details from Stanford University
Call Number: ISIL:US-CST

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