Customer-Centered Telecommunications Services Marketing
In today's telecommunications services industry, rapidly changing technologies and a decline in growth are creating intense competition where the customers' quest for value is of paramount importance. Offering you a survival strategy based on customer-centered marketing, this forward-looki...
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| Format: | Book |
| Language: | English |
| Published: |
Norwood :
Artech House,
2004
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| Edition: | 1st ed |
| Subjects: |