Conducting methodical guerrilla user research without monkey business /

"Guerrilla User Research has gotten itself a bad rap because the way in which it is often conducted is not methodical. Through a Hollywood café case study, this presentation will outline exactly how to plan, conduct, and quickly analyze measurable feedback through cost-effective qualitative fie...

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Bibliographic Details
Other Authors: Levy, Jaime (Speaker)
Format: Unknown
Language:English
Published: [Place of publication not identified] : O'Reilly, 2016
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Internet

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Stanford University

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Call Number: INTERNET RESOURCE