The customer culture imperative : a leader's guide to driving superior performance /

What do Toyota, Apple, and Zappos have in common? CUSTOMER-CENTRIC CULTURE And now, with this research-based method, you can replicate their success with your business Based on more than 60 studies and the authors' three-year proprietary research project with more than 100 companies, The Custom...

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Bibliographic Details
Main Author: Brown, Linden, 1938-
Other Authors: Brown, Chris L
Format: Book
Language:English
Published: New York : McGraw-Hill Education, ©2014
Subjects:

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Stanford University

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