Segmentation in social marketing : process, methods and application /
This book brings together current innovative methods and approaches in segmentation theory to support more effective social marketing program design. It presents a variety of theoretical segmentation approaches alongside case studies of their application in various social marketing contexts. Each ca...
| Other Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Singapore :
Springer,
2017
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| Subjects: |