The effects of cause-related marketing on customers' attitudes and buying behavior /

The effects of cause-related marketing on customers' attitudes and buying behavior /

Firms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing Cause-Related Marketing programs. Especially against the background of an increased marketing accountability, Denise Steckstor develops a comprehensive model of Cause-Related Marketing de...

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Bibliographic Details
Main Author: Steckstor, Denise
Format: Thesis Book
Language:English
Published: Wiesbaden : Gabler Verlag, c2012
Wiesbaden : ©2012
Series:Gabler research Applied marketing science.
Subjects:
Consumer behavior
Social marketing
Social responsibility of business
Affaires
BUSINESS & ECONOMICS > Industrial Management
BUSINESS & ECONOMICS > Management Science
BUSINESS & ECONOMICS > Management
BUSINESS & ECONOMICS > Organizational Behavior
Science économique
Economics
Economics/Management Science
Marketing
Electronic books

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Stanford University

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Call Number: INTERNET RESOURCE

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