Penfolds /

Penfolds /

The Penfolds case is designed to help students think through brand positioning and brand portfolio questions. Penfolds, one of the world's best known brands of wine, is performing poorly and a new management team needs to quickly reverse the business trends. To do so, the new management team ne...

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Bibliographic Details
Main Author: Calkins, Tim (Author)
Format: Book
Language:English
Published: London : SAGE Publications Ltd, 2017
Series:SAGE Knowledge Cases.
Subjects:
Penfolds Wines Pty Limited > Case studies
Penfolds Wines Pty Limited
Business planning > Case studies
Performance > Management > Case studies
Wine and wine making > Australia > South Australia > Case studies
Wine cellars > Australia > South Australia > Case studies
Performance > Management
Wine and wine making
Wine cellars
South Australia
Case studies

Internet

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