The convergence crisis : an impending paradigm shift in advertising /
"The Convergence Crisis tells the story of an impending paradigm shift in advertising. Beginning in the early 1840s with the birth of the first advertising agency and momentum spurred by industrial systems, the book provides a historical overview of significant events and socio-cultural economi...
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| Format: | Book |
| Language: | English |
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New York , NY :
Peter Lang,
[2015]
New York : [2015] |
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