New food product development : from concept to marketplace /

About the Second Edition:""... a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace.... delivers helpful information in a concise, organized style, bringing together diverse elements of th...

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Bibliographic Details
Main Author: Fuller, Gordon W. (Author)
Format: Book
Language:English
Published: Boca Raton : Taylor & Francis, 2011
Edition:3rd ed
Subjects:

Internet

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Stanford University

Holdings details from Stanford University
Call Number: ISIL:US-CST