Sport Business in Leading Economies
From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
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Bingley :
Emerald Publishing Limited,
2017
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| Edition: | 1st ed |
| Subjects: |