The Caterpillar way : lessons in leadership, growth, and shareholder value /
How One Tenacious Company Found the Drive to Succeed-On a Global Scale, If any company is built to last, it's Caterpillar, Inc. With its trademark yellow trucks, cranes, machinery and engines, this home-grown manufacturer has survived more than its share of ups and downs to become the #1 indust...
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| Language: | English |
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New York :
McGraw-Hill Education,
[2014]
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Table of Contents:
- Quest for the Holy Grail
- Change or die: Caterpillar retools and restructures
- Global firm headquartered in the United States
- China: metaphor for Caterpillar's future?
- Caterpillar and the internationalization of output
- Caterpillar and its employees
- Caterpillar's priceless network of dealers
- Product quality, pricing, and branding
- Burning platform
- Tweaking the Caterpillar model
- Planning for the trough: Caterpillar transforms challenge into opportunity
- Setting the stage: Bouchard-Koch forecast model for Caterpillar
- Valuing Caterpillar: global questions
- Bouchard-Koch model forecasts Caterpillar's future
- Lessons learned
- Appendix
- Notes
- Acknowledgments
- Index
- 1 The Quest for the Holy Grail 1
- 2 Change or Die: Caterpillar Retools and Restructures 23
- 3 A Global Firm Headquartered in the United States 49
- 4 China: A Metaphor for Caterpillar's Future? 69
- 5 Caterpillar and the Internationalization of Output 85
- 6 Caterpillar and Its Employees 97
- 7 Caterpillar's Priceless Network of Dealers 119
- 8 Product Quality, Pricing, and Branding 133
- 9 The Burning Platform 151
- 10 Tweaking the Caterpillar Model 165
- 11 Planning for the Trough: Caterpillar Transforms Challenge into Opportunity 189
- 12 Setting the Stage: The Bouchard-Koch Forecast Model for Caterpillar 203
- 13 Valuing Caterpillar: The Global Questions 229
- 14 The Bouchard-Koch Model Forecasts Caterpillar's Future 243
- 15 Lessons Learned 265