The Re-animation of Gene Kelly /
American, British, and Canadian advertising professionals examine six television commercials to explain why people are talking about them. British and American beer ads use comedy, celebrity appearances, and subverted expectations to sell their product. A public service announcement about driving wh...
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
[Place of publication not identified] :
Tricon Films Inc.,
[2007]
|
| Series: | Ad persuasion
|
| Subjects: |