Power branding /
In her new book, Power Branding, Ann Chambers examines marketing and branding of electricity - what it is, how branding takes place, and what its benefits are for electric utilities, marketers, and even natural gas companies allied with the utilities. Ann documents industry leaders who have already...
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Tulsa, Ok :
Pennwell,
1998
Tulsa, Ok. : c1998 |
| Subjects: |
| LEADER | 04022nam a2200673 a 4500 | ||
|---|---|---|---|
| 001 | 125a5b65-c1e1-4b96-8185-c16c461c0b6a | ||
| 005 | 20240902000000.0 | ||
| 008 | 980715s1998 oku 001 0 eng | ||
| 010 | |a 98030379 | ||
| 010 | |a 98030379 | ||
| 020 | |a 0878147454 | ||
| 035 | |9 ANW4975CU | ||
| 035 | |a (MCM)000874925 | ||
| 035 | |a (MCM)000874925MIT01 | ||
| 035 | |a (NIC)notisARB4026 | ||
| 035 | |a (OCoLC)39539520 | ||
| 035 | |a (OCoLC)ocm39539520 | ||
| 035 | |a 2233695 | ||
| 035 | |a 3323184 | ||
| 040 | |a DLC |c DLC |d DLC | ||
| 040 | |a DLC |c DLC |d MYG | ||
| 040 | |a DLC |c DLC |d NNC |d OrLoB-B | ||
| 043 | |a n-us--- | ||
| 049 | |a MYGG | ||
| 050 | 0 | 0 | |a HD9685.U5 |b C418 1998 |
| 082 | 0 | 0 | |a 333.793/2/0973 |2 21 |
| 100 | 1 | |a Chambers, Ann | |
| 245 | 1 | 0 | |a Power branding / |c Ann Chambers |
| 260 | |a Tulsa, Ok : |b Pennwell, |c 1998 | ||
| 260 | |a Tulsa, Ok. : |b Pennwell, |c c1998 | ||
| 300 | |a ix, 241 pages ; |c 24 cm | ||
| 300 | |a x, 241 p. : |b ill. ; |c 24 cm | ||
| 336 | |a text |2 rdacontent | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 505 | 0 | 0 | |g Pt. 1 |t Branding Basics. |g Ch. 1. |t Basics of Branding. |g Ch. 2. |t Brand Image. |g Ch. 3. |t Value-Added Services -- |g Pt. 2. |t The Pioneers. |g Ch. 4. |t Southern Company. |g Ch. 5. |t Duke Energy. |g Ch. 6. |t UtiliCorp/EnergyOne/Aquila: Big and Broad. |g Ch. 7. |t Engage Energy. |g Ch. 8. |t Florida Power & Light Co. |g Ch. 9. |t Enron -- |g Pt. 3. |t The Market. |g Ch. 10. |t Convergence. |g Ch. 11. |t Lessons from the Natural Gas Industry. |g Ch. 12. |t Lessons from Other Industries. |g Ch. 13. |t Conclusion -- |g Pt. 4. |t Resources -- |g App. A. |t Glossary of Branding, Marketing, and Btu Convergence -- |g App. B. |t Major Federal Legislation Affecting the Electric Power Industry. |
| 520 | |a In her new book, Power Branding, Ann Chambers examines marketing and branding of electricity - what it is, how branding takes place, and what its benefits are for electric utilities, marketers, and even natural gas companies allied with the utilities. Ann documents industry leaders who have already taken the plunge and offers lessons drawn from their experiences | ||
| 520 | 8 | |a She also takes a look at other formerly regulated industriesairline, telephone, natural gas - and describes how their rebirth as free-market industries may affect the course of electric utilities | |
| 599 | |a 10874925 | ||
| 650 | 0 | |a Brand choice |z United States | |
| 650 | 0 | |a Electric power |z United States |x Marketing | |
| 650 | 0 | |a Electric utilities |z United States | |
| 650 | 7 | |a Brand choice |2 fast | |
| 650 | 7 | |a Electric power |2 fast | |
| 650 | 7 | |a Electric power |x Marketing |2 fast | |
| 650 | 7 | |a Electric utilities |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 651 | 7 | |a United States |2 fast | |
| 793 | |a POWER BRANDING |g 9900012621 990014610 | ||
| 999 | 1 | 0 | |i 125a5b65-c1e1-4b96-8185-c16c461c0b6a |l 990008749250106761 |s US-MCM |m power_branding_____________________________________________________________1998_______pennwa________________________________________chambers__ann______________________p |
| 999 | 1 | 0 | |i 125a5b65-c1e1-4b96-8185-c16c461c0b6a |l 3323184 |s US-NIC |m power_branding_____________________________________________________________1998_______pennwa________________________________________chambers__ann______________________p |
| 999 | 1 | 0 | |i 125a5b65-c1e1-4b96-8185-c16c461c0b6a |l 2233695 |s US-NNC |m power_branding_____________________________________________________________1998_______pennwa________________________________________chambers__ann______________________p |
| 999 | 1 | 1 | |l 990008749250106761 |s ISIL:US-MCM |t BKS |a DEW STACK |b 39080015500199 |c HD9685.U5.C418 1998 |d 0 |x BOOK |y 23455525440006761 |p LOANABLE |
| 999 | 1 | 1 | |l 3323184 |s ISIL:US-NIC |t BKS |a jgsm |b 31924085448151 |c HD9685.U5 C418x 1998 |d lc |k 1 |x Book |y 1f2e4e64-3c16-46f5-a3e3-c02642007993 |p UNLOANABLE |
| 999 | 1 | 1 | |l 2233695 |s ISIL:US-NNC |t BKS |a off,bus |b CU70046565 |c HD9685.U5 C418 1998 |y 2703034 |p LOANABLE |