Power branding /
In her new book, Power Branding, Ann Chambers examines marketing and branding of electricity - what it is, how branding takes place, and what its benefits are for electric utilities, marketers, and even natural gas companies allied with the utilities. Ann documents industry leaders who have already...
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| Format: | Book |
| Language: | English |
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Tulsa, Ok :
Pennwell,
1998
Tulsa, Ok. : c1998 |
| Subjects: |
Internet
Massachusetts Institute of Technology
| Call Number: |
HD9685.U5.C418 1998 |
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Cornell University
| Call Number: |
HD9685.U5 C418x 1998 |
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Columbia University
| Call Number: |
HD9685.U5 C418 1998 |
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