Consumer ethnocentrism, country of origin and marketing : food market in Poland /
"Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception towards country, state or region changes over time. Understanding consumer motivations and attitudes towards the country and associated products can provide valuable insights for marketing strate...
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| Format: | Book |
| Language: | English |
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Abingdon, Oxon ; New York, NY :
Routledge,
2023
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| Series: | Routledge studies in marketing
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| Subjects: |
Internet
This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.Columbia University
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EBOOKS |
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