Entrepreneurial marketing : beyond professionalism to creativity, leadership, and sustainability /
"Marketing legend Phil Kotler and his colleagues explain why the conventional "professional" approach to marketing is no longer enough. Marketers must be more entrepreneurial, creative, and risk-taking, if they are to adapt to the challenges of the post-pandemic digital world. Entrepr...
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Bibliographic Details
| Main Authors: |
Kotler, Philip
(Author),
Hooi, Den Huan
(Author),
Kartajaya, Hermawan, 1947-
(Author),
Mussry, Jacky
(Author) |
|---|
| Corporate Author: |
Dorothea F. Peterjohn Leadership Collection |
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| Format: | Book
|
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| Language: | English |
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| Published: |
Hoboken, NJ :
John Wiley & Sons, Inc.,
[2023]
|
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| Subjects: |
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