J. C. Penney : activist investors and the rise and fall of Ron Johnson /
The case study is set in 2012 and 2013. J.C. Penney is a venerable American institution, one of the last surviving department store chains. But it has suffered from "profitless prosperity" good "top line" (revenue) but great difficulty in bringing much to the "bottom line&qu...
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| Format: | Book |
| Language: | English |
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London :
SAGE Publications Ltd,
2017
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| Series: | SAGE Knowledge Cases.
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| Subjects: |